Since the Google+ launch, I’ve been surprised by the amount of people requesting invites, joining, and talking about the service. These are not your typical early adopters who read TechCrunch or Hacker News, but your ordinary Facebook friends. What gives?
Well, I believe the most plausible hypothesis is the popularity and use of Social Networks like Facebook, Twitter, LinkedIn, etc. Specifically the sharing element, social networks are so dependent upon. In the last few years, millions of users have gotten used to the idea of sharing everything about them and what they do online. This is mainly thanks to Facebook. Want to update your Facebook status? Click the Share button. With the addition of the “Like” button, Facebook has made it incredibly easy for anyone online to share content online. Of course, you cannot ignore the competition: Google’s +1 Button, Twitter’s Tweet Button, LinkedIn Share’s Button and all the other social sharing services out there.
I think it is also worth mentioning the celebrity crowd’s quicker adoption of some to Google+. Jason Calacanis & his Launch Team wrote:
It took nearly three years from Twitter’s 2006 launch before celebrities started flocking to the service en masse (although MC Hammer was an early adopter — see timeline below).
But Google+ has attracted a number of big names in its first week beyond tech-savvy actor Ashton Kutcher. These celebs include singer Taylor Swift, 2012 Republican presidential candidate Newt Gingrich, and yes, Facebook CEO Mark Zuckerberg, currently the most popular person on Google+.
In the coming months, it is going to get really interesting on the social sharing front. The amount of sharing will continue to increase dramatically, and more and more traffic will go to those who create good content and know how to reach the social web.
MG Siegler said just recently:
Nearly two years ago, I noted that the social sharing war was tipping heavily in Twitter’s favor due to the fact that it was far too slow to share content on Facebook. The quick rise of the Tweetmeme button (since replaced by Twitter’s own Tweet button) all over the web showcased this. But things have changed in the past two years. Notably, Facebook has gotten much better at facilitating sharing — hello Like button. And when you do that with 750 million users, sharing will happen.
Now that Google has gone social, what’s next?
- Analytics (Google’s Webmaster Tools & Analytics enhancements to easily see the traffic being referred by Google+ and +1’s your content has gotten.)
- Ranking content based on social engagement (Google’s recent acquisition of PostRank only validates these metrics.)
What are your thoughts on Google+ and social sharing?